Meet Ellen Olivetti

copywriter & editor

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“WebWriters is proud to partner with Cada & Associates as its content writing and editing firm. I've worked with Amanda Cada for more than seven years now and have been incredibly impressed by her talent and business acumen.”

Ellen Olivetti is the owner of WebWriters, Inc., a group of professional writers and editors specializing in web writing, brochures, ads, B2B and B2C communications, scripts, manuals, and a host of other corporate communications. Since its founding in 2006, WebWriters has grown to become one of Indianapolis' top resources for professional website content. WebWriters partners with Cada & Associates to ensure that clients have content that is comprehensive, accurate, well-written and optimized for search engines.

Web Writers logo“Content for your website is more critical than ever. Your website is likely to be the first impression people have of your business– a vital part of your marketing efforts. And yet many companies will pour significant resources into the design and development of their websites, yet leave the content development to amateurs. You need well-written content to promote your products and services, increase traffic, and retain customers - you need a website that communicates effectively to today's Internet users.”

Ellen began her career as an English teacher. She has been writing professionally for more than 23 years, working with web developers, ad agencies, design firms and directly with end clients. She has a strong background in the medical, real estate, financial, technology and industrial fields. She loves the challenge of providing the words a client needs to communicate to businesses, consumers, or both.

“Now, more than ever, content counts. Working with Cada & Associates, we'll give you an edge as you build your online presence. We'll produce text for your site that's free and clear of grammatical, punctuation, and spelling errors. With our attention to detail and style, your website will also maintain a consistent tone throughout, reflecting your company's distinct personality and flavor.”

our clients say it best

“The Cada team has been essential in creating our overall BloomingPaws brand, online and in print. Our new website looks and works great on mobile and desktop computers. The website is also optimized to make sure we show up when pet parents are searching for services for their cats and dogs in Bloomington and surrounding areas. In addition to the online resources, Cada has been integral in the development of our new print marketing materials, including informational and promotional posters as well as handouts. They have been a true partner in our marketing efforts. They listen to our needs, possess excellent technical knowledge, respond to requests in timely manner and are very enjoyable to work with. I would highly recommend Cada & Associates for all your online and print marketing needs.”

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Michael Fitzgerald
BloomingPaws, LLC.

“My two companies have hired Cada & Associates, Inc. for lots of projects over the past few years ... we couldn't be happier with the results. While Amanda Cada and her staff are wonderfully creative people, the real difference is that Amanda is a great listener and advisor. She took the time to really understand our business model before making recommendations ... I highly recommend Cada & Associates. Amanda and her staff have been truly outstanding.”

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J. Tyler Thompson, CPA
Thompson Myers & Associates, PC and ProServe Payroll, Inc.

“Amanda and her team are great to work with. Their attention to detail is amazing and they are always coming up with cost-effective solutions to any project I have proposed to them.”

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Jennifer Siminski

“Amanda and her team were outstanding to work with. They made the daunting task of launching our website very manageable, and kept the project on schedule ... Amanda's team of professionals spent the necessary time to understand our business and philosophy in order to create a website that accurately reflects the company we are trying to build. We are extremely happy with the results, and look forward to continuing to work with Cada Associates to grow our business through the development of our website and online presence.”

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Paul Neukam
SiteWise Systems

“I don't like to think about where our company would be without the professionalism and expertise of Cada & Associates. The level of responsiveness, attention to detail, and innovation exhibited by these individuals is truly second-to-none. With a 10 minute phone call and a few emails of information, Cada & Associates designed, developed and delivered marketing materials to support our participation in a major industry trade show. We will definitely be retaining the services of Amanda's team in the future, and recommend her services for all your corporate branding and marketing needs.”

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Chris J. Kimball
Chris J. Kimball Consulting

“Cada and Associates has not only designed a very pleasing and functional website for us, but they have consistently been responsive to our changes and updates in a timely manner.”

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Sherry Evens
Evens Time, Inc.