Our Process

to increase marketing presence and enhance your bottom–line profits!

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Whether it’s website design or application development, our process has one objective: to increase marketing presence and enhance your bottom-line profits.  Every client is unique to us, and we really enjoy getting to know them and what they do so that we can provide the right guidance and solutions for their marketing strategies.

Design

To be effective, your website or web application not only has to function well, it needs to be pleasing to the eye and intuitive to navigate.  A good website design can take a small company and help them look bigger and feel more professional.  A new website design can also take a company that has neglected updating its marketing materials, and catapult them to new heights of success with a fresh look in the marketplace.

Our process starts with getting to know each client’s business needs and potential challenges.  We research competitors’ sites and educate ourselves on current trends in that specific industry.  Only then do we start the design process, whether for online or print marketing, delivering initial concepts to the client for review. 

During the design process, we decide on the top actions you want potential customers to take on your website – whether it is to fill out a contact form, make a phone call, or close a purchase. We use our knowledge of human interaction with websites and place graphics in appropriate places for the best outcome.  Once the website design and content have been decided upon, we start the programming process.

Website and Web Application Development

After the home page design is approved, we begin programming the website to match the approved design.  Our onsite developers are highly trained in the latest technologies to ensure that your website functions easily and efficiently and accommodates all your specific requirements. If you need a unique application─for example, a specific sales calculator or business locator ─ we can build it to your specifications, right here on site. 

All of our websites are tested in the most common browsers from the start of the process to ensure that the site works correctly in the vast majority of web users.  Building websites that work across all browsers is key to creating the best experience for the highest percentage of website visitors.  Website development takes time, patience and expertise to ensure that your site functions correctly in all standard web browsers and operating systems.

Responsive Design and Development

All websites we design and develop are built to be responsive, making sure your content remains consistent across all devices. You maintain only one site, and we make sure that the appropriate output is delivered for each device. This maximizes your SEO efforts, saves you money, and gives your customers a more pleasant site experience. And all of that adds up to increased usage and higher profits for you.

Code Management

Throughout the entire development process, whether it’s an application or a website, we manage your code carefully. We keep your code organized, clean, and secure. We offer code redundancy through version control, which saves you time and money and eliminates the concern of multiple developers stepping on each others toes. It’s one of first steps when starting with your website or application to make sure we keep track of every step of the production pipeline.

Brand Development and Collateral Materials

Consistency in brand development, management and usage is key to an optimized messaging effort. Online marketing has catapulted in importance over the past decade, but your print materials still carry significant weight. At Cada & Associates, we help develop your brand messaging and make sure it is used consistently throughout all venues─brochures, flyers, postcards, booklets, conference materials, and a wide range of other print materials─to give your company a unified, professional look.

Copywriting

We offer complete copywriting services for every project we undertake. The content of your website is increasingly crucial, as search engine optimization depends, in large part, on the copy placed on the page. In addition, your print collateral should echo the brand development and messaging of your website. Our copywriters interview clients, gather information, study the industry, and write crisp, clean, interesting copy that is optimized for the search engines and then carry over that brand development into every collateral piece.

A Single Resource Person

For each project, Cada & Associates names a project manager, which means you have one person handling the project from beginning to end. From design through implementation, you have a single contact person—your project lead—who is knowledgeable, accessible and responsive to your needs.

our clients say it best

“The Cada team has been essential in creating our overall BloomingPaws brand, online and in print. Our new website looks and works great on mobile and desktop computers. The website is also optimized to make sure we show up when pet parents are searching for services for their cats and dogs in Bloomington and surrounding areas. In addition to the online resources, Cada has been integral in the development of our new print marketing materials, including informational and promotional posters as well as handouts. They have been a true partner in our marketing efforts. They listen to our needs, possess excellent technical knowledge, respond to requests in timely manner and are very enjoyable to work with. I would highly recommend Cada & Associates for all your online and print marketing needs.”

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Michael Fitzgerald
BloomingPaws, LLC.

“My two companies have hired Cada & Associates, Inc. for lots of projects over the past few years ... we couldn't be happier with the results. While Amanda Cada and her staff are wonderfully creative people, the real difference is that Amanda is a great listener and advisor. She took the time to really understand our business model before making recommendations ... I highly recommend Cada & Associates. Amanda and her staff have been truly outstanding.”

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J. Tyler Thompson, CPA
Thompson Myers & Associates, PC and ProServe Payroll, Inc.

“Amanda and her team are great to work with. Their attention to detail is amazing and they are always coming up with cost-effective solutions to any project I have proposed to them.”

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Jennifer Siminski
IHIE

“Amanda and her team were outstanding to work with. They made the daunting task of launching our website very manageable, and kept the project on schedule ... Amanda's team of professionals spent the necessary time to understand our business and philosophy in order to create a website that accurately reflects the company we are trying to build. We are extremely happy with the results, and look forward to continuing to work with Cada Associates to grow our business through the development of our website and online presence.”

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Paul Neukam
SiteWise Systems

“I don't like to think about where our company would be without the professionalism and expertise of Cada & Associates. The level of responsiveness, attention to detail, and innovation exhibited by these individuals is truly second-to-none. With a 10 minute phone call and a few emails of information, Cada & Associates designed, developed and delivered marketing materials to support our participation in a major industry trade show. We will definitely be retaining the services of Amanda's team in the future, and recommend her services for all your corporate branding and marketing needs.”

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Chris J. Kimball
Chris J. Kimball Consulting

“Cada and Associates has not only designed a very pleasing and functional website for us, but they have consistently been responsive to our changes and updates in a timely manner.”

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Sherry Evens
Evens Time, Inc.