UI and UX Design

why should you choose Cada & Associates for your next user interface and experience design?

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User Interface and User Experience Design

We hear these terms mentioned often these days but … what is the difference between user interface and user experience?  How do they work together?  And why is it important to your website?

User Interface (UI)

User interface (UI) refers to that part of the website that the user sees when he/she looks at the screen. It includes the tools and methodologies that are used by the site visitor to interact with the website. The UI encompasses the overall site design, colors, fonts and visual continuity.

Cada & Associates can come into a project at the beginning of the application development process and give our input on the design and usability, or we can redesign an existing application, featuring a user interface design that increases functionality and usability.

User Experience (UX)

User experience (UX) refers to how the user feels and what he/she is experiencing as the site is explored. UX refers to the user's reactions and feelings to the website, its products and services.

It all has to work together. When the user interface makes the site easy to navigate, and the user experience is seamless and positive, the result is a smooth-functioning website or online application that draws visitors in and encourages them to linger.

Why are UI and UX so important?

If the user cannot easily navigate your website and if the experience is frustrating, then the user simply leaves and you’ve lost the sale. We’re not only experts in UI and UX design and implementation, we can track, through Google Analytics, the flow of the user experience and initiate remediation where needed. For example, we can track how a visitor finds your website, what they did when they got there, where they experienced problems, how forms were submitted, and what the conversion rate is. Then, we can make recommendations to tweak the site accordingly to decrease the bounce rate and increase conversions.

our clients say it best

“The Cada team has been essential in creating our overall BloomingPaws brand, online and in print. Our new website looks and works great on mobile and desktop computers. The website is also optimized to make sure we show up when pet parents are searching for services for their cats and dogs in Bloomington and surrounding areas. In addition to the online resources, Cada has been integral in the development of our new print marketing materials, including informational and promotional posters as well as handouts. They have been a true partner in our marketing efforts. They listen to our needs, possess excellent technical knowledge, respond to requests in timely manner and are very enjoyable to work with. I would highly recommend Cada & Associates for all your online and print marketing needs.”

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Michael Fitzgerald
BloomingPaws, LLC.

“My two companies have hired Cada & Associates, Inc. for lots of projects over the past few years ... we couldn't be happier with the results. While Amanda Cada and her staff are wonderfully creative people, the real difference is that Amanda is a great listener and advisor. She took the time to really understand our business model before making recommendations ... I highly recommend Cada & Associates. Amanda and her staff have been truly outstanding.”

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J. Tyler Thompson, CPA
Thompson Myers & Associates, PC and ProServe Payroll, Inc.

“Amanda and her team are great to work with. Their attention to detail is amazing and they are always coming up with cost-effective solutions to any project I have proposed to them.”

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Jennifer Siminski

“Amanda and her team were outstanding to work with. They made the daunting task of launching our website very manageable, and kept the project on schedule ... Amanda's team of professionals spent the necessary time to understand our business and philosophy in order to create a website that accurately reflects the company we are trying to build. We are extremely happy with the results, and look forward to continuing to work with Cada Associates to grow our business through the development of our website and online presence.”

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Paul Neukam
SiteWise Systems

“I don't like to think about where our company would be without the professionalism and expertise of Cada & Associates. The level of responsiveness, attention to detail, and innovation exhibited by these individuals is truly second-to-none. With a 10 minute phone call and a few emails of information, Cada & Associates designed, developed and delivered marketing materials to support our participation in a major industry trade show. We will definitely be retaining the services of Amanda's team in the future, and recommend her services for all your corporate branding and marketing needs.”

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Chris J. Kimball
Chris J. Kimball Consulting

“Cada and Associates has not only designed a very pleasing and functional website for us, but they have consistently been responsive to our changes and updates in a timely manner.”

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Sherry Evens
Evens Time, Inc.