Strategic Marketing

It used to be a fairly simple matter of putting up a company website and calling your online marketing complete. Not so anymore. Companies that want to succeed need to incorporate a variety of online strategies that may include an eCommerce store, microsites, keyword-specific landing pages, email marketing, search engine optimization, Google AdWords campaignsresponsive design, blogs and regular content updates. Developing a marketing strategy is extremely complex in today’s environment. There are a lot of buzz words, new technologies and trendy trends. How can you know what will be most effective for your company?